Articles, like white papers and case studies, establish you as a person or company that customers respect. The benefit of article copywriting, including print or web articles, comes in building a reputation independent of your regular marketing efforts. An intriguing web article that appears in a respected news source is also an excellent way to build trust links to your website.
As a freelance article copywriter from Massachusetts, I offer:
• Web and print articles with stimulating content
• Keyword-friendly copy that doesn't jar the reader • Writing that avoids thedreaded marketing-speak
ARTICLE WRITING 101
Remember those endless essays in high school? The fundamentals remain the same:
1. Lay out your argument or big idea in the introduction
2. Break each paragraph into concepts that support it
3. Finish with a strong conclusion that sums up your content
Interested in crafting a strong article? Contact me to talk shop.
