Brochure copywriting and pamphlet writing is probably one of the most enjoyable prospects for a freelance copywriter. A brochure is a welcome mat for prospective customers; it beckons them to come inside your company and learn more. Some brochure writers load their copy with marketese and irrelevant details. That's like opening the door and then slamming it in your customer's face. I don't like slamming doors in people's faces.
When you work with me for freelance copywriting on brochures or pamphlets, I'll give you:
• Brochure writing that highlights your distinctive brand • Copy packed with the potential benefits you offer to prospects • Simple, direct language that holds their attention
BROCHURE TIP
Stress benefits, not features.
In the buzz of a marketing meeting, sometimes it's easy to forget about the customers:
Benefit - something that promotes or enhances well-being; an advantage
Feature - a prominent or conspicuous part or characteristic
Looking to attract customers with quality content? Contact me to discuss your ideas.
