Effective catalog copywriting involves a hard-selling lead, key benefits and a clear call to action. When it comes to capturing a customer's attention and giving them a reason to buy, I don't mess around with catalog copy! Catalog writing is where I learned the basics of effective freelance writing, and remains one of my favorite fields.
• For existing catalogs I can provide Business to Business B2B or Business to Consumer B2C copy
• Or, for new or reworked catalogs, you can work with me and the savvy folks at Catalog Design Studios.
CATALOG TIP
Catalog readers don't read catalogs like books! Browsers look at the picture first
→ then the first line of the product description
→ then the price
→ then back to the picture
→ then they have a closer look at the catalog copy
Along with a stunning picture, the first line of copy is key.
Interested in putting me to work for you? Contact me to discuss your catalog needs.
