"I'm a woman of very few words, but lots of action." - Mae West
Headline writing and slogan copywriting can sometimes get overlooked in a marketing plan. But a dull headline or slogan is lethal to an advertising campaign - what's the use of a call to action if a reader is already clicking or flicking through to the next page?
On the other hand, headlines and slogans that form a perfect partnership with design and a company's brand can be incredible catalysts. The Real Thing. Reach Out and Touch Someone. Because You're Worth It. Where's the Beef? Nothing Runs Like a Deere... With targeted headline copywriting, you have the potential to reach millions. It's a big world. Be big in it.
As a Massachusetts freelance copywriter, I write headlines and slogans that:
• Snag and hold a reader's attention
• Sum up what makes you unique in your field COMMUNICATIONS TIP
Think of your company as a person.
• Brand = your personality • Communications = your distinct way of speaking • Slogan = your catchphrase
What would a stranger say about your personality after your first conversation?
Looking for lightning in a motto? Contact me to start brainstorming.
